Pathfinder KAM

Companies are rapidly adopting key account management (KAM) as their chosen business model to reflect the changes in the healthcare structure and customers.

As with all business models, we understand from working with KAM in healthcare/pharmaceuticals for over 12 years that the adoption and interpretation of KAM varies from company to company.

Pathfinder KAM is a cloud-based solution that has been developed over the years and to reflect the fact that each client is at a different point in their transition to KAM and in their achievement of their KAM vision. 

Inherent within our Pathfinder Key Account Management solution is the functionality to enable Account Managers to be guided through the 4 key aspects of KAM, namely: defining and prioritising an Account; developing an account plan; implementation of the account plan and monitoring progress.

You as the client determine how comprehensive your account plans need to be in terms of the content/functionality you require so that you capture and utilise the business information critical to your account plans.

Conigi can help you effectively adopt KAM as your business model because we have:

…12 years practical experience of implementing KAM in healthcare/pharmaceuticals.
…proven implementation…from launching KAM to evolving the KAM model over time. 
…a depth of knowledge and experience of providing a range of KAM solutions.
…the ability to make our KAM work alongside your existing CRM solution.